Sunday, August 16, 2009

Firefox 3.5 Mega launch Party @ Hyderabad-Super Success & super fun !!!




Mega 3.5 Launch Event/Party :

Where ?
A.I.T.U.C Auditorium,Hyderabad.

When?
July 11th

How ?

* Panel Members and guests.
* Technical Supporters -Bhuvan Krishna, FSF,India( www.Swecha.org) ;Srikanth P- change Manager,Infosys.
* Media Partners - The HINDU,93.5 SFM radio,Vidyouth,Saakshi news.
* Chief Guest : Dr.Sudhakar garu,AIPSO general secretary.
* Target Audience-all Mozilla Firefox and Open source Developers,enthusiasts,Activists.

Campaigning and messaging that are used :

* http://www.meetup.com/cities/in/hyderabad/groups/
* http://upcoming.yahoo.com/search/?type=events&rt=1&rollup=&...
* Backdrop/Banners
* Brochure
* Posters and Sign boards

Firefox Promotional Activity and contests :

* Swag distribution -Stickers,wrist bands,Party caps,Batches etc
* Flaunt your Tattoo contest
* Video testimonials
* Live Browsing and experience of new Firefox 3.5 features (Wi-fi computer zone)

How do we Measure the success as ??

* Surveys and Response from the participants and attendees
* Video Coverage,Photos.
* Blogging ,Publishing an article,Video testimonials.

The complete event details we posted at spreadfirefox.com : http://www.spreadfirefox.com/campusreps/success0910#comment-9147

There are news articles published relating to the event :

1)The HINDU,National newspaper main edition,3rd page
http://www.hindu.com/2009/07/12/stories/2009071259040300.htm

2)Saakshi regional newspaper,july 12th local edition ( please look for the attachment)

3)Vidyouth, weekly magazine : http://www.vidyouth.com/2009/07/12/welcome-to-a-foxier-net/

We also did One more event held on 19th july( http://www.spreadfirefox.com/node/4408 ) !!!
here is the link to photo gallery : http://picasaweb.google.com/pindivineelreddy/LaunchPartyCommunityMeetAmeerpet#

1 comment:

zzz said...

Srinivas : It was really good, thanks for the pics, news update links!
Cheerz!